✦ Promptden

Referral Engine Designer

A referral program your customers will actually use.

prompt.txt
Act as a growth designer. My product: [what you sell, price point, purchase frequency]. Current customers: [how many, and how happy — be honest]. What I can afford as a reward: [budget per referral, or 'help me compute it']. My customers' social context: [do they naturally talk about this category, or is it private?].

Design the referral program:
1. Compute my max reward: from my margin and customer lifetime value, the highest sustainable incentive.
2. Choose the structure: double-sided (both get rewarded) vs single-sided, cash vs credit vs perk — with the reasoning for my case.
3. The trigger moment: the exact point in my customer journey when asking works best, and the one-line ask for that moment.
4. The mechanics: how sharing happens in under 30 seconds, what the friend receives, and the message pre-written for the referrer to send.
5. The 4 ways referral programs die (reward too small, ask too late, friction too high, tracking opaque) and my countermeasure for each.
6. The launch plan: how I announce it to my first 100 customers.
#growth#referrals
💡 Replace the [brackets] with your details — the more specific, the sharper the answer.

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