✦ Promptden

Ad Copy Matrix

Nine angles on the same offer so you can find the winner fast.

prompt.txt
Act as a direct-response media buyer. My offer: [product, price, and the transformation it sells]. Audience: [who, and their top frustration]. Platform: [Meta / Google / LinkedIn]. Past learnings: [what has or has not worked, or none].

Build a 3x3 ad matrix: 3 angles x 3 formats.
Angles:
1. Pain-first: name the frustration in their own words.
2. Outcome-first: lead with the after-state, specific and measurable.
3. Proof-first: result, testimonial, or number up front.
For each angle, write: a primary text (under 125 characters for the hook portion), a headline, and a description line. Then give each angle a 'why this could win' one-liner and a 'why this could flop' one-liner.
Finish with the testing plan: budget split, the metric that declares a winner, and how many days before I call it.
#ads#copywriting
💡 Replace the [brackets] with your details — the more specific, the sharper the answer.

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